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Morning L-Bar

Category

DATA DISPLAY

Keeping viewers engaged.

When we wanted to find a way to keep viewers tuned in across morning news station breaks, I developed this L-Bar to provide useful, engaging content and compelling promotional copy. This template incorporates weather data using the WSI API, as well as a custom built data entry and image upload utility on CBSLiveSync (below).

  • Brand Development
  • Art Direction
  • Marketing Strategy
  • Mobile App Design
  • Content Management
  • System & Guides
  • Graphic Design
  • Brand Development

This gave news producers a simple way to add compelling content to their show and keep viewers engaged when they might normally tune out.